What Are Some Common Guidelines Across Different Email Clients?
Although guidelines may vary slightly, there are some common rules that apply to most email clients:
Authentication: Ensure that your emails are authenticated using protocols like SPF, DKIM, and DMARC. This helps in verifying the sender's identity and improves deliverability. Permission-Based Marketing: Always get explicit permission from recipients before sending them marketing emails. This is not only a best practice but also a legal requirement in many jurisdictions. Unsubscribe Option: Provide a clear and easy way for recipients to unsubscribe from your emails. This is often a legal requirement under laws like CAN-SPAM and GDPR. Content Quality: Avoid spammy language, excessive use of punctuation, and all caps in your email content. Poor-quality content can trigger spam filters. Mobile Optimization: Ensure that your emails are mobile-friendly. Use responsive design techniques to cater to users who access emails on their smartphones or tablets.