What are the recent advancements in email marketing technology?
In recent years, email marketing has seen significant advancements. The integration of artificial intelligence (AI) and machine learning has revolutionized the way marketers design and execute campaigns. Tools that use AI can analyze vast amounts of data to tailor personalized content, predict customer behavior, and optimize send times. Additionally, automation platforms have become more sophisticated, enabling marketers to create complex, multi-step campaigns with ease.