What are the Risks of an Inconsistent Sending Schedule?
An inconsistent sending schedule can lead to several negative outcomes:
Decreased Engagement: Subscribers may miss your emails if they are not expecting them, leading to lower open and click-through rates. Increased Unsubscribes: Irregular sending can frustrate subscribers, prompting them to unsubscribe from your list. Spam Complaints: Unexpected emails can lead to higher spam complaints, damaging your sender reputation. Lower Deliverability: Inconsistent sending patterns can trigger spam filters, reducing the chances of your emails reaching the inbox.