Explicit permission is crucial for several reasons:
Legal Compliance: Many countries have strict email marketing laws such as the CAN-SPAM Act in the United States and GDPR in the European Union, which require explicit consent. Improved Deliverability: Sending emails to recipients who have explicitly opted in increases the likelihood that your emails will be delivered to the inbox rather than the spam folder. Better Engagement: Recipients who have given explicit permission are more likely to engage with your content, leading to higher open rates and click-through rates. Trust and Reputation: Respecting the recipient's choice builds trust and enhances your brand's reputation.