Inconsistent budgeting can significantly impact the success of email marketing campaigns. Some of the key risks include:
Reduced Engagement: Sporadic funding can limit the ability to send regular and engaging content, reducing subscriber engagement. Brand Credibility: Inconsistency in communication can harm the brand's credibility and trustworthiness. Lower ROI: Without a steady investment, it's challenging to optimize campaigns for better performance, leading to a lower ROI. Data Inconsistency: Irregular investments can result in inconsistent data, making it difficult to analyze and improve future campaigns.