Several factors contribute to inconsistent budgeting in email marketing:
Lack of Planning: Many businesses fail to develop a comprehensive email marketing strategy, leading to ad-hoc budget decisions. Fluctuating Priorities: Shifts in business priorities can result in reallocating funds away from email marketing. Economic Uncertainty: Economic downturns or unexpected financial pressures can cause businesses to cut email marketing budgets. Performance Misunderstanding: Misinterpreting the performance metrics of email campaigns can lead to misguided budget adjustments.