What are the Risks of Inconsistent Email Frequency?
Loss of Subscriber Trust: Irregular emails can make your brand appear unreliable, leading to a loss of trust. Decreased Engagement: Inconsistent frequency can lead to lower open and click-through rates as subscribers are not sure when to expect your emails. Higher Unsubscribe Rates: Subscribers may grow frustrated or forget they signed up for your emails, leading to higher unsubscribe rates. Deliverability Issues: Email service providers may mark your emails as spam if there is a sudden spike in the number of emails you send.