Failing to build trust can have several negative consequences:
- Higher Unsubscribe Rates: If subscribers feel misled or overwhelmed, they are likely to unsubscribe. - Increased Spam Complaints: Lack of trust can lead to more recipients marking your emails as spam, which can damage your sender reputation. - Decreased Engagement: Distrust can result in lower open rates, click-through rates, and overall engagement. - Legal Repercussions: Not adhering to email marketing laws and regulations, like the CAN-SPAM Act or GDPR, can lead to legal penalties and further erode trust.