Building an owned email list involves several key steps:
1. Opt-in Forms: Use opt-in forms on your website, landing pages, and blog posts to collect email addresses. Ensure you comply with data protection regulations like GDPR. 2. Lead Magnets: Offer valuable content like eBooks, webinars, or discounts in exchange for email addresses. 3. Social Media: Promote your email sign-up forms on your social media platforms to attract your followers to your email list. 4. Events and Webinars: Collect email addresses during events, webinars, or through offline activities like trade shows.