Failing to implement secure backups can result in several negative consequences:
Data Loss: Without backups, you risk losing your email lists, campaign data, and valuable insights. Business Disruption: Losing campaign data can interrupt marketing efforts, leading to potential revenue loss. Reputation Damage: Inability to communicate with your audience due to lost data can harm your brand's reputation. Compliance Issues: Many regions have data protection regulations that require businesses to safeguard customer data. Non-compliance can result in legal issues and fines.