What Are the Risks of Not Offering Easy Unsubscribe Options?
Failing to provide an easy unsubscribe mechanism can have several negative consequences. First, it can frustrate your subscribers, leading them to flag your emails as spam. This not only affects your reputation but also impacts your ability to reach other subscribers. Second, it may result in being in violation of laws and regulations like the CAN-SPAM Act or GDPR, which mandate clear and easy unsubscribe options.