What Are the Risks of Not Substantiating Your Claims?
Failing to substantiate your claims can have several negative consequences. You may face legal repercussions if your emails contain misleading or false information. This can result in fines or lawsuits. Additionally, your brand reputation can suffer if customers feel deceived, leading to a loss of trust and decreased customer loyalty. Finally, unsubstantiated claims can lead to higher unsubscribe rates and lower email deliverability as email providers may mark your messages as spam.