What Are the Challenges Faced by In-House Email Marketing Experts?
While there are numerous advantages, in-house email marketing experts also face certain challenges, such as:
Resource Constraints: Limited budget and manpower can be a hurdle. Technology Changes: Keeping up with the latest email marketing tools and technologies. Deliverability Issues: Ensuring emails reach the inbox and not the spam folder. Content Fatigue: Continuously creating fresh and engaging content can be challenging. Compliance: Adhering to regulations like GDPR and CAN-SPAM Act.