While templates offer numerous benefits, over reliance poses several risks:
Lack of Personalization: Templates can make emails feel generic and impersonal, reducing engagement rates. Template Fatigue: Subscribers may become bored with seeing the same design repeatedly, leading to lower open and click-through rates. Inflexibility: Templates can limit the ability to innovate and adapt to changing audience preferences. Deliverability Issues: Overusing templates, especially free or widely-used ones, can increase the risk of emails being marked as spam.