What are the Risks of Poor Cash Flow in Email Marketing?
Poor cash flow can lead to several issues, including:
Inconsistent Campaigns: Lack of funds can result in irregular email campaigns, affecting audience engagement and brand loyalty. Limited Resources: Insufficient cash flow can prevent you from investing in essential tools and skilled personnel, hampering the quality of your campaigns. Missed Opportunities: Without adequate liquidity, you may miss out on growth opportunities, such as launching new products or entering new markets.