Underfunding can lead to several issues, including:
Poor deliverability: Inadequate investment in deliverability tools can result in emails landing in spam folders. Low engagement: Without quality content and personalization, engagement rates can plummet. Stale email lists: Insufficient list management can lead to outdated or unengaged subscribers. Missed opportunities: Limited budget can prevent the exploration of new strategies or technologies that could enhance performance. Compliance issues: Failing to invest in compliance measures can result in legal repercussions and damage to brand reputation.