Unethical sourcing can have several negative consequences. These include:
Legal Penalties: Non-compliance with data protection laws can result in substantial fines and legal actions. Reputation Damage: If customers feel that their data is being misused, it can lead to a loss of trust and damage your brand's reputation. Poor Engagement: Emails sent to people who did not opt-in are more likely to be marked as spam, leading to lower engagement rates and potential blacklisting of your email domain.