Email Service Provider (ESP) An upgrade might involve switching to a more advanced ESP that offers better analytics, automation capabilities, and higher deliverability rates. Look for features like A/B testing, segmentation, and integration with other marketing tools.
Data Management Effective data management is foundational. Upgrading your Customer Relationship Management (CRM) system or integrating with a Data Management Platform (DMP) can help you better understand your audience and send more targeted emails.
Email Templates and Design Responsive and visually appealing email templates can significantly impact engagement rates. Investing in a drag-and-drop builder or hiring a designer to create custom templates can be worthwhile.
Automation Automation can help you send timely, relevant emails without manual intervention. Upgrading your automation workflows can lead to more personalized and efficient campaigns, improving overall customer experience.