What Best Practices Should Marketers Follow for Secure Email Communication?
Email marketers should follow several best practices to ensure secure communication:
Use strong, unique passwords for email accounts and change them regularly. Enable two-factor authentication (2FA) for an extra layer of security. Regularly update email marketing software to patch vulnerabilities. Educate staff on recognizing phishing attempts and other email-based threats. Ensure compliance with data protection regulations such as GDPR and CCPA.