scroll heatmaps

What Can Be Learned from Scroll Heatmaps?

Scroll heatmaps provide insights into several key areas:
Attention Span: Understand the average point at which readers lose interest.
Content Placement: Identify which sections of the email are most effective and which sections are being ignored.
Call-to-Action (CTA) Effectiveness: Determine if CTAs are placed in optimal locations to capture user attention.
Mobile vs. Desktop Engagement: Compare scrolling behavior on different devices to tailor content accordingly.

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