What Can Other Businesses Learn from Groupon's Email Marketing Strategy?
Other businesses can glean several valuable insights from Groupon's email marketing strategy:
Personalization: Tailor content to the interests and preferences of your audience. Testing: Continuously test elements such as subject lines, images, and CTAs to optimize performance. Segmentation: Divide your email list into smaller, targeted groups to increase relevance. Analytics: Regularly review metrics to understand what works and what doesn't. Compliance: Stay updated with data privacy laws to maintain trust with subscribers.