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How Does Groupon Measure the Success of Their Email Campaigns?

Groupon measures the effectiveness of its email marketing efforts through various metrics and KPIs such as:
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within the email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Bounce Rate: The percentage of emails that could not be delivered.
Unsubscribe Rate: The percentage of recipients who opt-out of future emails.

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