What Challenges Does Groupon Face in Email Marketing?
Despite its success, Groupon faces several challenges in email marketing:
Email Deliverability: Ensuring emails reach the inbox and not the spam folder. List Fatigue: Keeping the audience engaged and reducing unsubscribes over time. Competition: Standing out in a crowded inbox filled with similar promotional emails. Data Privacy: Adhering to regulations such as GDPR and CCPA to protect subscriber information.