What Can You Do to Maintain a Good Email Reputation?
To maintain a good email reputation, follow these best practices:
Use a double opt-in process to ensure you’re only adding interested subscribers to your list. Regularly clean your email list to remove inactive or invalid addresses. Send relevant and engaging content to minimize spam complaints and increase engagement. Monitor your email metrics and take action if you notice any negative trends. Authenticate your emails using protocols like DKIM and SPF.