Several factors can contribute to a bad email marketing reputation:
High Bounce Rates: Sending emails to invalid addresses can lead to high bounce rates. Spam Complaints: If your recipients frequently mark your emails as spam, it can harm your reputation. Unengaged Subscribers: A low open rate and low click-through rate indicate that recipients are not interested in your emails. Poor List Management: Using outdated or purchased lists can lead to sending emails to uninterested or invalid recipients. Lack of Authentication: Failing to use authentication protocols like SPF, DKIM, and DMARC can make your emails look suspicious.