How Can You Improve a Bad Email Marketing Reputation?
Improving a bad email marketing reputation involves adopting best practices:
Clean Your Email List: Regularly remove invalid or unengaged subscribers. Use Double Opt-In: Ensure that subscribers confirm their subscription, reducing the risk of spam complaints. Authenticate Your Emails: Implement SPF, DKIM, and DMARC to improve email authenticity. Monitor Metrics: Keep an eye on open rates, click-through rates, and bounce rates to identify issues early. Segment Your Audience: Send targeted emails to specific segments to increase engagement.