What Causes Decision Paralysis in Email Campaigns?
Too Many Choices: Offering multiple calls-to-action (CTAs) in a single email can confuse subscribers and make it difficult for them to decide on a course of action. Complex Content: Emails that contain lengthy text, multiple images, or a variety of offers can overwhelm readers. Indecisive Messaging: Emails that lack a clear, focused message can make it hard for recipients to understand what action they should take.