Several factors can contribute to irrelevance in email marketing:
Poor Segmentation: Failing to segment your email list can result in sending broad, non-specific content. Outdated Data: Using outdated or incorrect data can lead to sending irrelevant offers or information. Generic Content: Sending one-size-fits-all content that doesn't address individual needs or preferences. Lack of Personalization: Not using personalized elements such as names, past purchase history, or behavior can make emails less relevant.