Irrelevant emails are not only annoying but can also be detrimental to your email marketing efforts. Here are some reasons why:
Low Engagement: Recipients are less likely to open or click through emails that do not pertain to them. Increased Unsubscribes: Irrelevant content can prompt recipients to unsubscribe from your mailing list. Spam Complaints: Consistently sending irrelevant emails can lead to an increase in spam complaints. Damage to Brand Reputation: Sending irrelevant content can harm your brand's reputation and trustworthiness.