Several factors can contribute to subscriber confusion, including:
Unclear Subject Lines: If the subject line of your email is vague or misleading, subscribers may not understand what the email is about. Inconsistent Branding: If your emails do not match the branding of your website or previous communications, subscribers may question their authenticity. Irrelevant Content: Sending content that does not match the interests or preferences of your subscribers can lead to confusion and disinterest. Poor Design: A cluttered or poorly designed email can make it hard for subscribers to find the information they need. Frequent Changes in Messaging: If your messaging strategy changes too often, subscribers may find it hard to keep up.