time series data

What Challenges Might Marketers Face with Time Series Data?

While time series data offers numerous benefits, it also comes with challenges. Data quality is crucial; inaccurate or incomplete data can lead to erroneous conclusions. Seasonal variations and external factors, such as holidays or market changes, can also impact the data, making it harder to identify true trends. Additionally, integrating data from multiple sources can be complex and time-consuming.

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