casl (canada)

What Constitutes a CEM?

Under CASL, a Commercial Electronic Message (CEM) is any electronic message that encourages participation in a commercial activity. This includes emails, SMS, social media messages, and even some types of instant messages. If your message promotes, advertises, or offers to sell goods, services, or a business opportunity, it is considered a CEM.

Frequently asked queries:

Why is CASL Important?
What Constitutes a CEM?
What Information is Needed for Account Recovery?
Why are Trigger-Based Emails Important?
How Do Integration Platforms Work?
What is Intercom in the Context of Email Marketing?
Why is the Analytics Team Important?
What are the Best Practices for Data Security?
Who are Email Marketers?
How to Maintain Clean Data?
What Are the Best Practices for Using a Client’s Name?
How Was the Target Audience Selected?
How to Integrate Firebase Hosting with Email Marketing Campaigns?
How to Choose the Right Assets?
What are Monthly Subscription Plans?
What Are Common Issues When Adding DKIM?
Why Use Audio Clips in Emails?
What is the Role of Preheaders?
Why is Trademark Law Important in Email Marketing?
What Elements Should be Audited for Accessibility?
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