What Criteria Can be Used for Composite Partitioning?
There are numerous criteria you can use for segmentation, including:
Demographics: Age, gender, income level, education, etc. Geographics: Location, timezone, language, etc. Behavioral Data: Purchase history, browsing behavior, email engagement, etc. Psychographics: Interests, values, lifestyle, etc. Firmographics: Company size, industry, role, etc. (for B2B marketing)