The criteria you choose for your filters will depend on your specific needs and goals. Here are some common criteria used in email marketing:
- Senderâs Email Address: Filter emails from specific senders, such as your marketing team or third-party vendors. - Subject Keywords: Filter emails containing certain keywords in the subject line, like 'discount', 'newsletter', or 'urgent'. - Content Keywords: Filter emails based on specific words or phrases in the email body. - Recipient's Interaction: Filter emails based on whether the recipient has opened, clicked, or engaged with previous emails.