The effectiveness of your segmentation strategy largely depends on the quality and depth of the data you collect. Essential data points include:
Basic Demographics: Age, gender, and location. Email Engagement Metrics: Open rates, click-through rates, and past email interactions. Purchase History: Previous purchases, average order value, and purchase frequency. Website Behavior: Pages visited, time spent on site, and items added to the cart. Customer Feedback: Surveys, reviews, and customer service interactions.