Effective use of timestamp data involves several steps:
Analyzing Open Rates: By looking at the timestamps of when emails are opened, marketers can identify the best times to send emails. Tracking Click-Through Rates: Timestamps can help in understanding when recipients are most likely to click on links within the email. Segmenting Audience: Use timestamp data to create segments based on user activity. For example, you can target users who frequently open emails in the morning.