A high unsubscribe rate can be a red flag that something is wrong with your email strategy. Possible reasons include:
- Irrelevant Content: Ensure your content is valuable and relevant to your subscribers. - Frequency: Sending too many emails can lead to fatigue and unsubscribes. Find a balance that works for your audience. - Expectations: Make sure your emails meet the expectations set when subscribers opted in. If they signed up for weekly updates, don’t bombard them with daily emails.