How can A/B testing improve image usage in emails?
A/B testing can provide valuable insights into how images affect email performance. By testing different images, placements, and formats, you can determine what resonates best with your audience. For instance, you might test an email with a hero image against one with a smaller, inline image to see which one results in higher engagement. Continually optimizing based on A/B test results can lead to more effective email campaigns.