Adaptation in email marketing involves several key aspects:
Personalization: Tailoring content to individual recipients based on their preferences, behavior, and past interactions. Segmentation: Dividing your email list into specific groups to deliver more targeted messages. A/B Testing: Experimenting with different email elements to determine what works best. Automation: Using software to send timely and relevant emails based on user actions. Compliance: Adhering to laws and regulations like GDPR and CAN-SPAM.