Several elements come into play during the negotiation process in email marketing:
Pricing: The cost of the email marketing services, including any additional charges for extra features. Deliverables: What will be delivered, such as the number of emails, the type of content, and the frequency of campaigns. Timelines: Deadlines for campaign rollouts and result tracking. Performance Metrics: KPIs like open rates, click-through rates, and conversion rates that the campaign aims to achieve. Revisions: The number of revisions allowed for email drafts and designs.