Several elements contribute to consistent branding in email marketing:
- Logo: Your logo should always be present in the same location in each email, usually at the top. - Color Scheme: Use your brand's established color palette to maintain uniformity. - Typography: Stick to your brand's chosen fonts for headers, body text, and other elements. - Imagery: Use images that align with your brand's visual identity. - Tone of Voice: Ensure the language and tone used in your emails reflect your brand's personality.