What Elements Should Be Consistent in Your Emails?
Several elements should be consistently applied to your email marketing efforts:
1. Logos and Images: Use your brand's logo in a consistent position, usually at the top of the email. Ensure that all images used align with your brand's visual identity. 2. Color Scheme: Stick to your brand's color palette. This helps in instant brand recognition. 3. Typography: Use the same fonts and font sizes as outlined in your brand guidelines. 4. Tone and Voice: Maintain a consistent tone and voice that reflects your brand's personality. 5. Layout and Structure: Follow a consistent email layout and structure for a cohesive look.