Several factors influence where your email will land:
Sender Reputation: A good sender reputation ensures that your emails are more likely to land in the inbox. Content Quality: Emails with spammy content or deceptive subject lines are more likely to be flagged as spam. Engagement Rates: High open and click-through rates (CTR) positively influence placement. Authentication: Proper authentication protocols like DKIM, SPF, and DMARC help verify your emailâs legitimacy.