Improving TPR requires a strategic approach. Here are some tips:
A/B Testing: Experiment with different subject lines, content, and CTAs to identify what resonates best with your audience. Personalization: Use recipient data to tailor your emails, making them more relevant and engaging. Segmentation: Divide your email list into smaller, more targeted segments based on behavior, demographics, or preferences. Optimize Send Times: Analyze your data to determine the best times to send emails for maximum engagement. Monitor Metrics: Keep an eye on key performance indicators (KPIs) such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your campaigns.