What is True Positive Rate (TPR) in Email Marketing?
True Positive Rate (TPR), also known as "sensitivity" or "recall," is a metric used to evaluate the effectiveness of an email marketing campaign. In this context, TPR measures the proportion of actual positive responses (e.g., clicks, opens, conversions) that are correctly identified by the campaign. Essentially, it helps marketers understand how well their campaigns are performing in reaching and engaging the target audience.