Several factors should be considered when adjusting sending times:
Audience Demographics: Understanding the demographics of your audience, such as time zones, can help you determine the best times to send emails. Behavioral Data: Analyzing past campaign data to see when your audience is most active can provide insights. Industry Norms: Different industries have varying optimal sending times, so it's beneficial to research industry-specific benchmarks. Seasonality: The time of year can affect email engagement, so adjust accordingly.