Various factors can influence your scheduling decisions:
- Time Zone: Ensure you consider the time zones of your subscribers. Sending an email at 9 AM in New York is very different from sending it at 9 AM in Los Angeles. - Day of the Week: Certain days may yield better results. For example, Tuesdays and Thursdays are often considered optimal days for sending marketing emails. - Audience Behavior: Look into your audience's behavior through analytics. When do they typically open your emails? When do they click on links? - Holidays and Events: Avoid sending during major holidays unless your email is relevant to the holiday theme. Also, be mindful of significant events that could distract your audience.