What Features Should a CRM System Have for Effective Email Marketing?
An effective CRM system for email marketing should include the following features:
Contact Management: A robust database to store and manage customer information. Email Integration: Seamless integration with email marketing tools to send and track campaigns. Segmentation and Targeting: Advanced segmentation capabilities to create targeted email lists. Automation: Workflow automation to schedule and send emails based on triggers and customer behavior. Analytics and Reporting: Comprehensive reporting tools to measure email campaign success and customer engagement.