What Features Should Email Marketers Look for on Capterra?
When evaluating email marketing software on Capterra, consider the following key features:
Ease of Use: Ensure the software has an intuitive interface that doesn't require extensive training. Automation: Look for tools that offer robust automation capabilities to streamline your campaigns. Analytics: Select software with comprehensive analytics to track the performance of your email campaigns. Integration: Verify that the tool integrates well with your existing CRM and other marketing platforms. Customer Support: Consider the availability and quality of customer support offered by the software provider.