What Features Should You Look for in an Email Management System?
When choosing an EMS, consider the following key features:
Drag-and-Drop Editor: A user-friendly interface for designing emails without coding skills. A/B Testing: Test different versions of emails to identify what works best. List Management: Tools for importing, exporting, and segmenting email lists. Automated Workflows: Create automated sequences based on user actions or predefined triggers. Integration: Seamless integration with CRM systems, social media, and other marketing tools.